Background 

The McDonald’s Corporation is the worlds largest chain of hamburger fast food restaurants it is serving around 68 million of customers daily in 119 countries across 35,000 outlets. McDonald’s headquartered in the United States, the company are began in 1940 as a barbecue restaurant which is operated by Richard and Maurice McDonald. Their introduction of the “Speed Service System”  in 1948 furthered the principles of the modern fast-food restaurants that the White Castle hamburger chain had already put into practice which more than two decades earlier. The original mascot of MacDonald’s was a man with a chef’s hat on top of hamburger shaped man whose name was “Speedee”. By 1967, Speedee was eventually replaced with Ronald MacDonald when the company first filed a U.S trademark on a clown shaped man having puffed out costume legs.

 McDonald’s reorganized their business as a hamburger stand by using a production line principle. A business man Ray Kroc has joined the company as a franchise agent. Ray Kroc subsequently purchased the chain from the McDonalds brothers and oversaw its worldwide growth.

McDonald’s restaurants is operated by either the franchise or an affiliate or the actual itself. The MacDonald’s cooperation revenues also come from the rent, royalties and it also come from franchisee that the franchisee fees being paid to them. Not only have those, the revenues also come from the sales in the company-operated restaurants.

In 2012, the company had a annual revenues of $27.5 billion and the profit $5.5 billion. The MacDonald’s also is the world’s that is the second largest private employer which is behind Walmart that is 1.9 million employees, 1.5 million of whim work for franchises.

The MacDonald’s Corporation primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and dessert. In order to response the changing of the consumers tastes, the company has expanded its menu to include salads, fish, wraps smoothies, fruit and seasoned fries.

The founder of McDOnald's,

 Richard and Maurice McDonald and Ray Kroc

History McDonald's in Malaysia

MacDonald’s in Malaysia first made its way in December 1980 when the MacDonald’s Corporation, USA gave the GOLDEN ARCHES RESTAURANTS SDN.BHD the license to operate the MacDonald’s in Malaysia. Tan Sri Vincent Tan is the first person to bring the franchise under Golden Arches Group of Restaurants.

Malaysia got the first taste of MacDonald’s is when the MacDonald’s opened its restaurants at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982. To the date, MacDonald’s Malaysia has 182 restaurants located at nationwide and is currently expanding at about 10-15 restaurants annually. MacDonald’s also has created a many job opportunities in Malaysia. MacDonald’s Malaysia employs more than 7,000 local people with 120 supports of staff at its headquarters managing the day-to-day operations of the business. Not only that, there also has a regional office in Penang and Johor Bahru.

The founder McDonald's in Malaysia,

 Tan Sri Vincent Tan

Franchisor Management of the McDonald's 

A substantial number of McDonald’s restaurants are franchised independent owner operators under contractual arrangements with the company. The business is managed as distinct geographic segments. Each of McDonald’s restaurants employs on average 80 to 100 crew and managers. McDonald’s restaurants trade for 24 hours a day while the others, sales volumes fluctuate significantly and this sales pattern calls for a workforce seeking flexible hours. This is often ideal for people balancing work with family or study commitments.

MacDonald’s is a major employer of youth. In fact, the majority which is 67% of MacDonald’s crew is between 14 and 18 years old and another 20% are aged between 19 and 21. Over 90% of managers started with MacDonald’s crew and the majority 86% of restaurants manager are aged between 18 and 30 ( represents only those people employed by McDonald’s Australia either in management offices or in 234 company owned restaurants Australia wide). This is because the franchisees are responsible for employing their own people and their employee.

Franchise Operations

From the beginning, McDonald’s committed doing the right thing. Corporate responsibility and sustainability is part of our heritage and dates back to the McDonald’s founder, Ray Kroc. Long before the terms become popular, Ray Kroc saw the importance of making a positive contribution to the community.

McDonald’s operation is to maximize the positive impacts that McDonald’s can have on society. McDonald’s work hard to understand the complex issue that confront the business and industry, and how it can make a significant difference.

As a business grows, McDonald’s becoming increasingly focused on building of the business sustainability so that the impact towards the environmental to minimized and contribution to the communities within McDonald’s operate positive.

Being responsible company is a journey and there is always room for the improvement but McDonald’s are striving towards a sustainability future for the company, franchise partners, suppliers , employees and the communities in which the McDonald’s operate. McDonald’s are determined to work with the stakeholders to continuously improve their performance

Franchise Experience

 In terms of franchisee experience, they have to undergo a few procedures before they can open the new outlet. Below is the franchise process that has to undergo by franchisee.

Customer Survey at Kuching 

From the survey that I have survey on customer at the McDonald’s Plaza Merdeka, Kuching, the most that went to McDonnald’s is young generation and family which is their go with their friend, couple or parents that bring their family to the McDonald’s restaurants. This is because the environment which is gives a positive difference in society. First are the sources of the food and packages sustainability, people which is McDonald’s has been creating a sustainability to communicate with the customer and the cleanliness of the place.

McDonald's Mc Box

One of the Menu McDonald's

Most of the customers are very likely to recommend this McDonald’s outlet to their friend and family. Other than that, the customer also says that the menu is easy o read and there also have a lot of choices. 

From my own experience as a loyalty customer, the customer service at the McDOnald’s are being provided very satisfied me and the fasted of their work when it come to ordering. Moreover, they also provide the service without any fuss and the workers at the McDonald’s also answer my question with kindly and sincerely.

McDonald's

Plaza Merdeka Kuching, Sarawak

This is me and my friend order which  is

#McChicken#

I believe most of people has go to McDonald's, McDonald's is the best place for teenagers and family fathering together. Not only that, their also have a parents that celebrating their children birthday at McDonald's.

HAVE FUN AND ENJOY YOUR FOOD HERE!

McDonald's